About Me
Hello world, I’m Jon.
I’m a people person. This is probably why I became so fascinated by human behavior and the study of communication. I like a good challenge. I’m no stranger to managing teams, technologies, budgets, processes, and strategies. I cut my teeth in marketing by promoting to marketers at MarketingSherpa. I’ve run campaigns with duct tape and sweat, but I’ve also successfully turned multi-million dollar budgets into 3:1 ROIs.
Throughout my career, I have cross-trained in almost every discipline within marketing and advertising, as well as in development, design and sales. In my experience, data is king and I take seriously the optimization opportunities it presents. This methodology has consistently produced success for me regardless of industry: Cyber Security, eCommerce, SaaS, Professional Services, etc.
I believe the mark of a successful and sustainable leader is not in meeting a bottom line, but in building up and helping others to be great. This is how consistent winning is done.
Resume
I pride myself on my reputation of following through, meeting deadlines, as well as objectives. When I commit to doing something, I make sure it gets done on time and above par.
What I am looking for now is a company that values their customers just as much as their employees. Culture is very important to me. My ideal fit would be an organization where I put my experience to task with a keen focus on exceeding annual objectives, growing in my career, and making lasting contributions to a team environment.
Experience
Digital Marketing & Analytics Manager
Binary Tree
Jul 2017 to Dec 2019
Email Marketing Manager
Holmes Custom
Apr 2016 to Jan 2017
Manager, Marketing & Brand
ReliaQuest
Dec 2014 to Dec 2015
Marketing Manager
MECLABS (MarketingSherpa)
Jun 2014 to Aug 2014
SEO Content Manager
MECLABS (ThoughtProjects)
Jan 2016 to Aug 2016
SEO Copywriter
MECLABS (MarketingExperiments)
Sep 2014 to Dec 2014
Content & Marketing Specialist
Aerostar Environmental Services
Sep 2014 to Dec 2014
Education
Bachelor of Science
University of North Florida
Fall 2007
Degree in Communication with tracks in Advertising, Journalism, PR, and Marketing
Certifications
Marketo Certified Expert
Google Analytics
Google AdWords
Google Digital Analytics Fundamentals
MECLABS Email Messaging
MECLABS Online Testing
MECLABS Landing Page Optimization
MECLABS Value Proposition Development
MarketingSherpa B2B Marketing FUEL
MarketingSherpa Social Marketing Strategy
Skills
SEO/SEM/PPC
Analytics and Market Research
Lead Generation
Project Management
Leadership & Team Building
Content Creation & Curation
Event Marketing
B2C Marketing
Email Marketing
Photoshop
HTML, CSS, & PHP
Social Media Planning/Advertising
Process Development
A/B Testing & Optimization
Channel Marketing
B2B Marketing
Technological Acumen
Adobe Creative Suite
Photoshop
InDesign
Dreamweaver
Illustrator
Premier
Marketing Automation
Infusionsoft
Hubspot
Marketo
Responsys
Oracle-Eloqua
Pardot
Buffer
Hootsuite
MailChimp
Zift Solutions (Channel)
ExactTarget
Microsoft
Office 365
SharePoint
PowerPoint
OneDrive
Teams
Outlook
Word
MarTech
Salesforce
Optimizely & CrazyEgg
Litmus
Google AdWords
Moz & SEMRUSH
Google Analytics
Google Tag Manager
Google Webmaster Tools
CMS (Magento, Shopify, Joomla, Drupal, Wordpress, & Umbraco)
Testimonials
“Along with his undeniable talent, Jon has always been an absolute joy to work with. He is a true team player and always manages to foster positive discussions and bring the best out of our team. Without a doubt, I confidently recommend Jon to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that he will be a beneficial addition to your organization.”
“I really enjoyed working with Jon at MECLABS. When Jon joined the team, he quickly took on the management of our regularly sponsored webinars. He executed the promotion and day of coordination of webinars extremely well - even growing quickly into a moderator role. I was incredibly impressed at how quickly he was able to take this on and how detailed he was with the execution. Jon was also a pleasure to work with and I would gladly work with him again!”
Historic Campaigns & Industry Links
Presentation: Previous Campaigns
These are just a few handpicked campaigns from the hundreds executed over the years. Read more >
Article: 5 Tiers of B2B Funnel Optimization
A Hubspot guest post, this article examines how B2B marketers break down boundaries and improve areas of their marketing funnel. Read more >
Case Study: 137% Increase in Open Rate
Here’s a behind-the-scenes look at a email marketing campaign promoting a webinar about social media, sponsored by Eloqua. Read more >
Article: Lessons from -80% In Click-through Rates
See how a A/B test of promotions for the MarketingSherpa Mobile Marketing Benchmark Report fueled email marketing best practices. Read more >
Outside of the Office
A few hobbies I enjoy when not executing marketing/business strategies include:
Fishing, Watersports, Board Sports, Archery, Camping, Golf, Web Development, Woodworking, Hiking/Backpacking, Homebrewing, Cooking, Reading, (and hanging out with my dog)
Contact
